FTC’s New Ruling on Endorsements and Testimonials
I just found out about this a couple days ago. The FTC(Federal Trade Commission) has made new rules on how endorsements and testimonials ads should be or faces $11,000 fine per case.
http://ftc.gov/opa/2009/10/endortest.shtm
The major changes seems to be that advertisers will have to disclose results that “consumers can generally expect”.
The hard part for this is: What [...]
Rich Schefren Presents Six Key Factors To Online Success
I’m getting back up and running now after I took a few days off with the loss of Lucky. Thank you for everyone’s kind comments and best wishes, you guys have helped me to get through a tough time!
There was a bonus session by Alex Jeffreys with guess speaker Rich Schefren. Alex described Rich Schefren [...]
What I Learned From My Dog About Online Marketing
I haven’t been here for a while as my little dog Lucky passed away just yesterday morning and before that I spent much time with her even on my birthday when she showed signs that she had to leave soon enough.
I feel that it’s a great opportunity here for me to say what I believe [...]
How To Waste Time On WordPress Themes
The last couple days have been very “amusing” as I was trying to find a better theme for this blog. The current theme does not support Gravator(took me ages to find out) and there are other things that this “free” theme won’t do.
I spent too much time trying to find the best theme and lost [...]
Planning Ahead
Today’s quick session with Dean Holland revealed the importance of planning ahead.
We must create a weekly plan knowing what we need to achieve during the week, then assess how much time we’ve got and how much time we can commit.
Break your weekly plan down into smaller pieces and set them in order they need to [...]
