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	<title> &#187; FTC</title>
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		<title>FTC&#8217;s New Ruling on Endorsements and Testimonials</title>
		<link>http://www.enjoymarketingonline.com/ftc-new-ruling-on-endorsements-and-testimonials.html</link>
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		<pubDate>Thu, 08 Oct 2009 10:45:14 +0000</pubDate>
		<dc:creator>Huddson Lee</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Planning]]></category>

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		<description><![CDATA[I just found out about this a couple days ago. The FTC(Federal Trade Commission) has made new rules on how endorsements and testimonials ads should be or faces $11,000 fine per case.
http://ftc.gov/opa/2009/10/endortest.shtm
The major changes seems to be that advertisers will have to disclose results that &#8220;consumers can generally expect&#8221;.
The hard part for this is: What [...]]]></description>
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