FTC’s New Ruling on Endorsements and Testimonials
I just found out about this a couple days ago. The FTC(Federal Trade Commission) has made new rules on how endorsements and testimonials ads should be or faces $11,000 fine per case.
http://ftc.gov/opa/2009/10/endortest.shtm
The major changes seems to be that advertisers will have to disclose results that “consumers can generally expect”.
The hard part for this is: What [...]
