Archive for October, 2009
The Power Of Believing
I recently had the pleasure to watch the movie Kung Fu Panda again on DVD at home and I noticed something interesting that resonated with me. It’s The Power Of Believing. Below are some dialogues from the movie:
Mr. Ping: We are noodle folk. Broth runs through our veins.
Mr. Ping: The secret [...]
FTC’s New Ruling on Endorsements and Testimonials
I just found out about this a couple days ago. The FTC(Federal Trade Commission) has made new rules on how endorsements and testimonials ads should be or faces $11,000 fine per case.
http://ftc.gov/opa/2009/10/endortest.shtm
The major changes seems to be that advertisers will have to disclose results that “consumers can generally expect”.
The hard part for this is: What [...]
